I spend A LOT of time thinking about how I can do the least marketing to gain the most benefit. And to try to get my thoughts about the matter in order, I’ll be producing a bunch of blogs that may very well help you as well.
It’s pretty common knowledge that these days, an online presence is a necessity for an author. Online is where billions of people share their lives, do their shopping and spend their leisure time as well as their discretionary income.
It’s also well known that authors are chronically time-poor. It takes lots of hours to write a book – and lots more to rewrite, edit and get the thing published. Then you need to do it all over again.
So, as a writer, where should you concentrate your efforts online? There are only three things that you need to have:
1. An e-mail list
This is a list of e-mail addresses from people who have given you permission to send them mail. There are two reasons you should have an e-mail list:
- You own the list – it is not owned by Facebook or Google or anyone but you; and
- It is a captive audience
But how do you get an email list? And once you have one, what do you do with it? Those questions will be answered in future posts.
2. A social media presence
Like it or not, billions of people are on social media every day. You need to be on at least one social media channel, and it needs to be the one where your potential audience hangs out.
So, which one should you choose? And how do you make it work for you? Those questions will be answered in future posts.
3. Your Web Domain
You do not need to have a website. But you do need to own the piece of online real estate where your website might go, if only to make sure nobody else claims it.
So long as you ensure nobody else can camp on your spot, that is the absolute minimum you should do. But it makes more sense to utilise that spot to further your brand. More on that in future posts.
That’s it. All you need is an email list, a single social media presence, and a web domain. With those tools in your possession, you can create an online presence to rival anyone.
Of course, all three of those things are useless unless you do something with them. My next post, The Absolute Minimum You Need To Do, will go into this a little further.
There will be conflicting opinions. “I do quite well with just my email list,” or “Social media is a waste of time for authors.” And that’s fine. Different people will have different opinions. But what I suggest is what has worked for me.
Make sure you don’t miss the next post – The Absolute Minimum You Need To Do by having my posts delivered directly to your emails – click the link at the bottom to make that happen.
Bree Verity is the pen name of Bree Vreedenburgh, a qualified business coach and fiction writer who recently realised she knew A LOT about social media, and decided to share what she knows with her fellow writers.